As a small business owner operating on the Mississippi Gulf Coast, whether you’re in Gulfport, Biloxi, Pascagoula, Ocean Springs, D’Iberville, Pass Christian, Diamondhead or Bay St. Louis, you need Google’s support to take your business to the next level. Your customers no longer rely on the phone book, where you could simply begin your business name with the letter ‘A’ to get the top listing, to find you. In today’s business market you must rank on the first page of a Google search so new customers can find you. Local search engine optimization (SEO) is an effective and affordable marketing method of improving traffic and online visibility of your small business. There are many things to consider when implementing an effective local SEO strategy for your small business. This article offers information on the benefits of local SEO for your small business.